Product Sales by Schools, Non-Profits Net Nearly $1.7 Billion
Atlanta – Nearly $1.7 billion worth of band equipment, athletic team uniforms, field trips, playground equipment and other youth products, programs and services were made possible last year through product fundraising programs, according to a 2005 survey by the Association of Fund-Raising Distributors & Suppliers (AFRDS).
Schools, youth groups, youth leagues, scout organizations and similar groups rely on sales of magazines, gift and food items largely to family members and friends in order to afford important activities. Schools and school-related groups like parent-teacher organizations comprised about 83% of fundraising sales, according to the survey.
"Fundraising is a fact of life for schools and non-profit groups," said Russell Lemieux, executive director of AFRDS. "The survey confirms that selling fundraising items continues to be an effective part of these organizations' overall fundraising strategy, as it has been for decades," he said. Other key survey findings included:
- 50 % of school fundraising sales are made by elementary school volunteers
- The most popular products are: cookie dough and other frozen/refrigerated batter; candles; gift wrap; ornaments/novelties; magazine subscriptions; candy/confections; other refrigerated/frozen items; and candy bars
- The average product fundraiser generates more than $2,500 for schools and non-profits; programs that yield $10,000 or more are very common
- Fundraising companies donated $7.2 million worth of goods to charity last year
The Association of Fund-Raising Distributors and Suppliers is an international association of more than 600 companies that manufacture, supply and distribute products that are re-sold by not-for-profit organizations for fundraising purposes. AFRDS members ascribe to the association's Code of Ethics and Standards for Professional Practice.